Acceptance of the intended use of the cash mobile

Bayona Ore Sussy, Leyva Rodriguez Lizet

Research output: Contribution to conferencePaper

Abstract

© 2016 AISTI. The development of information technologies and user access to mobile telephony is changing the way that banking transactions are made. An initiative that banking institutions have made available to users is the Mobile Cash. However, its mass is determined by a number of factors. This article presents an empirical study of the variables affecting the adoption of Mobile Cash. Technology acceptance models are reviewed and selected and adapts the TAM model including the study variables: Perceived Usefulness, Security and intended use. The results of a customer survey two banks show safety issues as a barrier to the massification of mobile Cash.
Original languageAmerican English
DOIs
StatePublished - 25 Jul 2016
EventIberian Conference on Information Systems and Technologies, CISTI -
Duration: 1 Jun 2019 → …

Conference

ConferenceIberian Conference on Information Systems and Technologies, CISTI
Period1/06/19 → …

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    Sussy, B. O., & Lizet, L. R. (2016). Acceptance of the intended use of the cash mobile. Paper presented at Iberian Conference on Information Systems and Technologies, CISTI, . https://doi.org/10.1109/CISTI.2016.7521510