Aceptación de la Intención de Uso del Efectivo Móvil

Translated title of the contribution: Acceptance of the intended use of the cash mobile

Bayona Ore Sussy, Leyva Rodriguez Lizet

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The development of information technologies and user access to mobile telephony is changing the way that banking transactions are made. An initiative that banking institutions have made available to users is the Mobile Cash. However, its mass is determined by a number of factors. This article presents an empirical study of the variables affecting the adoption of Mobile Cash. Technology acceptance models are reviewed and selected and adapts the TAM model including the study variables: Perceived Usefulness, Security and intended use. The results of a customer survey two banks show safety issues as a barrier to the massification of mobile Cash.

Translated title of the contributionAcceptance of the intended use of the cash mobile
Original languageSpanish
Title of host publicationProceedings of the 11th Iberian Conference on Information Systems and Technologies, CISTI 2016
EditorsAlvaro Rocha, Luis Paulo Reis, Manuel Perez Cota, Ramiro Goncalves, Octavio Santana Suarez
PublisherIEEE Computer Society
ISBN (Electronic)9789899843462
DOIs
StatePublished - 25 Jul 2016
Externally publishedYes
Event11th Iberian Conference on Information Systems and Technologies, CISTI 2016 - Gran Canaria, Spain
Duration: 15 Jun 201618 Jun 2016

Publication series

NameIberian Conference on Information Systems and Technologies, CISTI
Volume2016-July
ISSN (Print)2166-0727
ISSN (Electronic)2166-0735

Conference

Conference11th Iberian Conference on Information Systems and Technologies, CISTI 2016
CountrySpain
CityGran Canaria
Period15/06/1618/06/16

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