El turismo colaborativo y sus estrategias discursivas: El caso de los anfitriones de Airbnb en Lima-Perú

Translated title of the contribution: Collaborative tourism and their discursive strategies: The case of Airbnb's hosts in Lima-Peru

Marco Antonio Lovón Cueva, Roberto Retes Rodríguez

Research output: Contribution to journalArticlepeer-review

Abstract

Airbnb is a tourist phenomenon that jeopardizes Lima's hotel industry, while at the same time boosting tourism in the city. This tourist accommodation sector attracts millions of people under a discourse of familiarity, accessibility and a sense of belonging. To this respect, the hosts at Airbnb are in charge of generating highly persuasive discourses through a series of discursive strategies. The data is made up of 108 discursive samples of Lima's hosts from each of the 8 most touristic districts of the city, which have been collected from the Airbnb platform. In this study, it is concluded that the hosts appeal to mechanisms that highlight the proximity of the places of interest, the historical and cultural elements that they possess, and the experience in the field, as well as their own origin, hobbies, academic or professional career and family life.

Translated title of the contributionCollaborative tourism and their discursive strategies: The case of Airbnb's hosts in Lima-Peru
Original languageSpanish
Pages (from-to)119-132
Number of pages14
JournalCirculo de Linguistica Aplicada a la Comunicacion
Volume83
DOIs
StatePublished - Sep 2020

Bibliographical note

Funding Information:
Este art?culo ha sido elaborado en el marco del VIII Concurso Anual de Incentivo a la Investigaci?n-2020 de la Universidad Peruana de Ciencias Aplicadas (UPC), c?digo A-216-2020. Agradecemos el apoyo que nos brind? el ?rea de Humanidades para su promoci?n.

Publisher Copyright:
© 2020 Universidad Complutense de Madrid. All rights reserved.

Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.

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