Factores criticos para la adopción del comercio electrónico en pymes de turismo

Translated title of the contribution: Critical factors to adoption of electronic commerce in tourism SMEs

Sussy Bayona-Oré, Romy Estrada

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

SMEs make up the majority of companies and employ the largest number of workers in the manufacturing and services sector and can benefit from e-commerce. However, the adoption rate of electronic commerce by SMEs is low compared to the adoption of electronic commerce by large companies. The objective of this study is to determine the critical factors that condition the adoption of electronic commerce by reviewing the literature. The results show that there are organizational, individual, technological and environmental factors. Among the factors that are frequently mentioned in the studies are external pressure, perceived utility, Perceived ease-of-use, the preparation of the organization, and the experience, knowledge and skills in Information and Communication and Technology (ICT) of the staff.

Translated title of the contributionCritical factors to adoption of electronic commerce in tourism SMEs
Original languageSpanish
Pages (from-to)961-971
Number of pages11
JournalRISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
Volume2020
Issue numberE28
StatePublished - Apr 2020
Externally publishedYes

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