El turismo colaborativo y sus estrategias discursivas: El caso de los anfitriones de Airbnb en Lima-Perú

Airbnb is a tourist phenomenon that jeopardizes Lima's hotel industry, while at the same time boosting tourism in the city. This tourist accommodation sector attracts millions of people under a discourse of familiarity, accessibility and a sense of belonging. To this respect, the hosts at Airbnb are in charge of generating highly persuasive discourses through a series of discursive strategies. The data is made up of 108 discursive samples of Lima's hosts from each of the 8 most touristic districts of the city, which have been collected from the Airbnb platform. In this study, it is concluded that the hosts appeal to mechanisms that highlight the proximity of the places of interest, the historical and cultural elements that they possess, and the experience in the field, as well as their own origin, hobbies, academic or professional career and family life.