Impacto de gestión de la innovación y gestión estratégica en la productividad de las pymes de tic: Estudio empírico

Translated title of the contribution: Impact of innovation management and strategic management on the productivity of ict smes: Empirical study

Marco Wellington Ayoví Ramírez, Nora Berta La Serna Palomino

Research output: Contribution to journalArticlepeer-review

Abstract

Companies do not know if they are productive and, in turn, who generates that productivity. Therefore, the objective of this work is to determine the impact of innovation management (IM) and strategic management (SM) on the Productivity (PR) of Small and Medium-sized Enterprises (SMEs) in the Information and Communication Technologies sector (ICT). A survey was carried out with 110 managers of ICT SMEs in Ecuador and for its validation the statistical analysis was used considering the Cronbach alpha, the Spearman correlation, the Wright model of trails or routes and the Likert scale. The results found show us that GI and GE positively impact the PR of ICT SMEs and that GE produces the greatest impact on PR, compared to GI.

Translated title of the contributionImpact of innovation management and strategic management on the productivity of ict smes: Empirical study
Original languageSpanish
Pages (from-to)569-585
Number of pages17
JournalRISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
Volume2021
Issue numberE39
StatePublished - Jan 2021
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2021, Associacao Iberica de Sistemas e Tecnologias de Informacao. All rights reserved.

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