TY - JOUR
T1 - Posicionamiento de las bibliotecas universitarias peruanas en los medios de comunicación
AU - Estrada-Cuzcano, Alonso
AU - Huaman-Huriarte, Roxana
PY - 2010/5
Y1 - 2010/5
N2 - The purpose of this work is to assess the profile of Peruvian university libraries in mass media. To this end, thirty-seven media outlets, including daily newspapers, magazines, wire services and radio stations providing regional and national coverage were monitored and/or examined. Over a period of three years, straight news stories, columns, feature articles, interviews and advertising referring to university-based libraries were tabulated, showing for the universe of 98 universities in the country a mere 43 mentions, despite the fact that many universities have institutional communications and media offices. These results suggest that currently little effort is being made to enhance or develop the positioning of university libraries.
AB - The purpose of this work is to assess the profile of Peruvian university libraries in mass media. To this end, thirty-seven media outlets, including daily newspapers, magazines, wire services and radio stations providing regional and national coverage were monitored and/or examined. Over a period of three years, straight news stories, columns, feature articles, interviews and advertising referring to university-based libraries were tabulated, showing for the universe of 98 universities in the country a mere 43 mentions, despite the fact that many universities have institutional communications and media offices. These results suggest that currently little effort is being made to enhance or develop the positioning of university libraries.
KW - Advertising
KW - Mass media
KW - Peru
KW - Positioning
KW - Social networks
KW - University libraries
KW - Web 2.0
UR - http://www.scopus.com/inward/record.url?scp=79960131145&partnerID=8YFLogxK
M3 - Artículo
AN - SCOPUS:79960131145
SN - 0187-358X
VL - 24
SP - 13
EP - 41
JO - Investigacion Bibliotecologica
JF - Investigacion Bibliotecologica
IS - 51
ER -