TAM: A reference model for mobile cash adoption

Sussy Bayona Orè, Lizet Leyva Rodriguez

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Scopus citations

Abstract

Several theories of adoption models have been developed. All of them have different constructs depending on their application. Select a model is a difficult task because all of them have strong behavioural elements. In this paper a method of model selection is presented. The method was applied in order to select the most suitable model for an application related to device "Mobile Cash" technology. The method is based on four steps that are described in detail. The adoption models were evaluated based on eight criterions. In this article, shall be discussed each behavioral model such as TAM, IDT, TPB among others, and as a result the TAM model was selected. Finally, a model for Mobile Cash Adoption using TAM is present.

Original languageEnglish
Title of host publicationICICM 2017 - Proceedings of the 7th International Conference on Information Communication and Management
PublisherAssociation for Computing Machinery
Pages148-152
Number of pages5
ISBN (Electronic)9781450352796
DOIs
StatePublished - 28 Aug 2017
Externally publishedYes
Event7th International Conference on Information Communication and Management, ICICM 2017 - Moscow, Russian Federation
Duration: 28 Aug 201730 Aug 2017

Publication series

NameACM International Conference Proceeding Series
VolumePart F131202

Conference

Conference7th International Conference on Information Communication and Management, ICICM 2017
CountryRussian Federation
CityMoscow
Period28/08/1730/08/17

Keywords

  • "Electronic payments"
  • "Innovation"
  • "Mobile cash"
  • "TAM"

Fingerprint Dive into the research topics of 'TAM: A reference model for mobile cash adoption'. Together they form a unique fingerprint.

Cite this