@inproceedings{40a9a2ef34a44bafb0f23910fc4546ab,
title = "Aceptaci{\'o}n de la Intenci{\'o}n de Uso del Efectivo M{\'o}vil",
abstract = "The development of information technologies and user access to mobile telephony is changing the way that banking transactions are made. An initiative that banking institutions have made available to users is the Mobile Cash. However, its mass is determined by a number of factors. This article presents an empirical study of the variables affecting the adoption of Mobile Cash. Technology acceptance models are reviewed and selected and adapts the TAM model including the study variables: Perceived Usefulness, Security and intended use. The results of a customer survey two banks show safety issues as a barrier to the massification of mobile Cash.",
keywords = "actitude, mobile cash, TAM",
author = "Sussy, {Bayona Ore} and Lizet, {Leyva Rodriguez}",
note = "Publisher Copyright: {\textcopyright} 2016 AISTI. Copyright: Copyright 2017 Elsevier B.V., All rights reserved.; null ; Conference date: 15-06-2016 Through 18-06-2016",
year = "2016",
month = jul,
day = "25",
doi = "10.1109/CISTI.2016.7521510",
language = "Espa{\~n}ol",
series = "Iberian Conference on Information Systems and Technologies, CISTI",
publisher = "IEEE Computer Society",
editor = "Alvaro Rocha and Reis, {Luis Paulo} and Cota, {Manuel Perez} and Ramiro Goncalves and Suarez, {Octavio Santana}",
booktitle = "Proceedings of the 11th Iberian Conference on Information Systems and Technologies, CISTI 2016",
address = "Estados Unidos",
}