El turismo colaborativo y sus estrategias discursivas: El caso de los anfitriones de Airbnb en Lima-Perú

Marco Antonio Lovón Cueva, Roberto Retes Rodríguez

Resultado de la investigación: Contribución a una revistaArtículorevisión exhaustiva

Resumen

Airbnb is a tourist phenomenon that jeopardizes Lima's hotel industry, while at the same time boosting tourism in the city. This tourist accommodation sector attracts millions of people under a discourse of familiarity, accessibility and a sense of belonging. To this respect, the hosts at Airbnb are in charge of generating highly persuasive discourses through a series of discursive strategies. The data is made up of 108 discursive samples of Lima's hosts from each of the 8 most touristic districts of the city, which have been collected from the Airbnb platform. In this study, it is concluded that the hosts appeal to mechanisms that highlight the proximity of the places of interest, the historical and cultural elements that they possess, and the experience in the field, as well as their own origin, hobbies, academic or professional career and family life.

Título traducido de la contribuciónCollaborative tourism and their discursive strategies: The case of Airbnb's hosts in Lima-Peru
Idioma originalEspañol
Páginas (desde-hasta)119-132
Número de páginas14
PublicaciónCirculo de Linguistica Aplicada a la Comunicacion
Volumen83
DOI
EstadoPublicada - sep 2020

Nota bibliográfica

Publisher Copyright:
© 2020 Universidad Complutense de Madrid. All rights reserved.

Palabras clave

  • Airbnb
  • Host
  • Identity
  • Speech
  • Tourism

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