Factores críticos para el comercio electrónico en operadores de turismo

Romy Estrada, Sussy Bayona-Oré

Resultado de la investigación: Contribución a una revistaArtículorevisión exhaustiva

Resumen

E-commerce has proven to be a strategy that improves productivity, reduces costs, and widens the market. Its application covers many sectors, one of them is the tourism sector. However, despite the benefits that electronic commerce offers, its adoption by SMEs in the tourism sector is low. Many authors argue that there are a set of factors that condition the adoption of electronic commerce. The purpose of this article is to study the relationship among the factors and the adoption of e-commerce in tour operators. It is a quantitative, correlational, and cross-sectional study. The results show that there is a correlation between technological factors, environmental factors, organizational factors, individual factors, and the adoption of electronic commerce.

Título traducido de la contribuciónCritical factors for ecommerce in tour operators
Idioma originalEspañol
Páginas (desde-hasta)428-439
Número de páginas12
PublicaciónRISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
Volumen2020
N.ºE36
EstadoPublicada - oct 2020
Publicado de forma externa

Nota bibliográfica

Publisher Copyright:
© 2020, Associacao Iberica de Sistemas e Tecnologias de Informacao. All rights reserved.

Palabras clave

  • Adoption
  • Critical factors
  • Electronic commerce
  • TOE
  • Tourism

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