Posicionamiento de las bibliotecas universitarias peruanas en los medios de comunicación

Alonso Estrada-Cuzcano, Roxana Huaman-Huriarte

Resultado de la investigación: Contribución a una revistaArtículorevisión exhaustiva

2 Citas (Scopus)

Resumen

The purpose of this work is to assess the profile of Peruvian university libraries in mass media. To this end, thirty-seven media outlets, including daily newspapers, magazines, wire services and radio stations providing regional and national coverage were monitored and/or examined. Over a period of three years, straight news stories, columns, feature articles, interviews and advertising referring to university-based libraries were tabulated, showing for the universe of 98 universities in the country a mere 43 mentions, despite the fact that many universities have institutional communications and media offices. These results suggest that currently little effort is being made to enhance or develop the positioning of university libraries.

Título traducido de la contribuciónPositioning of peruvian university libraries in mass media
Idioma originalEspañol
Páginas (desde-hasta)13-41
Número de páginas29
PublicaciónInvestigacion Bibliotecologica
Volumen24
N.º51
EstadoPublicada - may. 2010

Palabras clave

  • Advertising
  • Mass media
  • Peru
  • Positioning
  • Social networks
  • University libraries
  • Web 2.0

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