TAM: A reference model for mobile cash adoption

Sussy Bayona Orè, Lizet Leyva Rodriguez

Resultado de la investigación: Capítulo del libro/informe/acta de congresoContribución a la conferenciarevisión exhaustiva

2 Citas (Scopus)

Resumen

Several theories of adoption models have been developed. All of them have different constructs depending on their application. Select a model is a difficult task because all of them have strong behavioural elements. In this paper a method of model selection is presented. The method was applied in order to select the most suitable model for an application related to device "Mobile Cash" technology. The method is based on four steps that are described in detail. The adoption models were evaluated based on eight criterions. In this article, shall be discussed each behavioral model such as TAM, IDT, TPB among others, and as a result the TAM model was selected. Finally, a model for Mobile Cash Adoption using TAM is present.

Idioma originalInglés
Título de la publicación alojadaICICM 2017 - Proceedings of the 7th International Conference on Information Communication and Management
EditorialAssociation for Computing Machinery
Páginas148-152
Número de páginas5
ISBN (versión digital)9781450352796
DOI
EstadoPublicada - 28 ago. 2017
Publicado de forma externa
Evento7th International Conference on Information Communication and Management, ICICM 2017 - Moscow, Federación de Rusia
Duración: 28 ago. 201730 ago. 2017

Serie de la publicación

NombreACM International Conference Proceeding Series
VolumenPart F131202

Conferencia

Conferencia7th International Conference on Information Communication and Management, ICICM 2017
País/TerritorioFederación de Rusia
CiudadMoscow
Período28/08/1730/08/17

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