TY - JOUR
T1 - The physiognomic and the geometrical apprehensions of metaphor
AU - Cornejo, Carlos
AU - Olivares, Himmbler
AU - Rojas, Pablo
N1 - Funding Information:
This work was supported in part by grants from National Commission for Scientific and Technological Research of Chile (CONICYT) to Carlos Cornejo (grant number 74130019), Himmbler Olivares (grant numbers 21090851, 81120117), and Pablo Rojas (grant number 72090620). Acknowledgement
PY - 2013/12
Y1 - 2013/12
N2 - This article presents the evolution of Heinz Werner's thought on metaphor from 1919 until Symbol Formation (1963). Early on, he distinguished between the logical and the psychological approach to metaphor, where the former analyzes the conceptual conflation produced by metaphor and the latter centers on the subjective experience of this incongruence. Starting with an inquiry into direct experience, he initially develops the notion of pneuma and later that of physiognomy. In Symbol Formation, Werner and Kaplan (1963) expand this distinction by introducing the concept of physiognomic and geometric properties of language in general. We argue that the holistic-developmental approach is deeply related to the vitalist and romantic traditions of the 19th century. We analyze three theories of metaphor after 1963: conceptual metaphor, semiotic anthropology, and contextual approaches to metaphor. We argue that while the first of these follows the traditional logical-geometrical approach to language, the latter two may better reflect the spirit of Werner and Kaplan.
AB - This article presents the evolution of Heinz Werner's thought on metaphor from 1919 until Symbol Formation (1963). Early on, he distinguished between the logical and the psychological approach to metaphor, where the former analyzes the conceptual conflation produced by metaphor and the latter centers on the subjective experience of this incongruence. Starting with an inquiry into direct experience, he initially develops the notion of pneuma and later that of physiognomy. In Symbol Formation, Werner and Kaplan (1963) expand this distinction by introducing the concept of physiognomic and geometric properties of language in general. We argue that the holistic-developmental approach is deeply related to the vitalist and romantic traditions of the 19th century. We analyze three theories of metaphor after 1963: conceptual metaphor, semiotic anthropology, and contextual approaches to metaphor. We argue that while the first of these follows the traditional logical-geometrical approach to language, the latter two may better reflect the spirit of Werner and Kaplan.
KW - Heinz Werner
KW - conceptual metaphor
KW - contextual approaches
KW - physiognomy
KW - semiotic anthropology
UR - http://www.scopus.com/inward/record.url?scp=84890094517&partnerID=8YFLogxK
U2 - 10.1177/1354067X13500330
DO - 10.1177/1354067X13500330
M3 - Artículo
AN - SCOPUS:84890094517
SN - 1354-067X
VL - 19
SP - 484
EP - 505
JO - Culture and Psychology
JF - Culture and Psychology
IS - 4
ER -