The COVID-19 crisis has brought with it a series of effects beyond the public health implications, others related to socioeconomic factors, as companies have had to reconcile business resilience with social resilience, thus becoming a complex challenge, where Social and business responsibility (CSR) plays an important role because it allows us to know the responsibility that each organization has with the environment in which it operates and with the society of which it is a part. The objective of this study was to identify the response capacity on the social responsibility of Peruvian businesses in the face of the COVID-19 pandemic, analyzing the particular case of the local company FARVET SAC, for which the different CSR activities of five main companies were analyzed. : Buenaventura, San Fernando, Sociedad Agrícola Virú and Arca Continental Lindley, as well as the analysis of the case study, obtaining as results that the types of response by these five companies were classified as selective, supportive and reactive; Regarding the case study, the company's CSR activities were described, with an emphasis on donations of health products, donations in kind, scientific research on COVID-19 and support for its collaborators. Additionally, a CSR model is proposed, based on a strategic organizational program that allows for sustainability to the actions that are being carried out, taking into account CSR indicators that ensure the monitoring of progress and objectives achieved, so that corrective measures or changes strategies can be identified and implemented in a timely manner.
|Título de la publicación alojada||2021 7th Congreso Internacional de Innovacion y Tendencias en Ingenieria, CONIITI 2021 - Conference Proceedings|
|Editores||Victor Manuel Fontalvo Morales|
|Editorial||Institute of Electrical and Electronics Engineers Inc.|
|ISBN (versión digital)||9781665402217|
|Estado||Publicada - 2021|
|Evento||7th Congreso Internacional de Innovacion y Tendencias en Ingenieria, CONIITI 2021 - Bogota, Colombia|
Duración: 29 set. 2021 → 1 oct. 2021
Serie de la publicación
|Nombre||2021 7th Congreso Internacional de Innovacion y Tendencias en Ingenieria, CONIITI 2021 - Conference Proceedings|
|Conferencia||7th Congreso Internacional de Innovacion y Tendencias en Ingenieria, CONIITI 2021|
|Período||29/09/21 → 1/10/21|
Nota bibliográficaPublisher Copyright:
© 2021 IEEE.