The objective of this study was to determine the causes that explain the demand for sightseeing tours and the benefits obtained by the visitors-tourists in the Complejo Arqueológico de Kuélap - Amazonas, Peru. The value of use was calculated, through the individual travel cost method, using Poisson’s econometric model. Surveys were applied to 383 tourists and the results showed that the travel cost presents an expected negative value of -0,07 in the demand, and is statistically significant. This parameter would reflect an inelastic demand for sightseeing tours, which implies that there are few substitutes for the archaeological remains of Kuélap in the northern Peruvian Amazon. Likewise, it was estimated that for each visitor-tourist the welfare obtained by visiting the attraction and the consumer surplus was approximately S/15,00 and in 2018, 110 068 visitors obtained wellness in monetary terms of 1.651.020 soles/year. The results will serve as an instrument in the recommendation of public policies for the sustainable development of natural areas in Peru.
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- Archaeological complex
- Consumer surplus
- Economic valuation
- Individual travel cost